Case Study: SMS Based Dealer Locator via SMS Short Code Services

• Background:
  

  A leading consumer durable company was looking to implement a solution which can help them engage the customers with their offline ads (e.g. print Ads) and manage all the customer enquiries at the local/regional level.

• Business Requirement:
  
  1. Real-time solution to handle customer enquiries
  2. Customer enquiries to be handled at local/regional level
  3. Quick response to customers
• Our Solution:
  
  1. SMS Based Dealer Locator: Customers can fetch information about the dealers in his closest vicinity by sending a text SMS implemented using short code sms services
  2. Due to large number of dealers pan India, Pin-code was chosen as the search criteria.
  3. Message format KEYWORD <space>PINCODE to Shortcode 56263.
• Benefits:
  
  1. Instant Info-On-Demand to enquiring customer.
  2. Customer queries handled at local/regional level, as Pin-code based enquiries were forwarded directly to the dealer in that Pin-code area.
  3. Creation of region-wise database of potential customers which can be used for subsequent promotional activities