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Case Study: SMS based Survey Systems


  • Background:

    A large business group of India which operates across various industries like cement, telecom, retail, financial services, IT, etc. has a centralized e-learning program. This e-learning team wanted to conduct an SMS based survey among all their senior management employees around a few organizational behaviour related topic.

  • Business Requirement:
    1. To conduct a multi-level, multi-question based survey over SMS medium
    2. Participants should be able to take this survey anytime & anywhere
  • Our Solution:
    1. SMS based Survey System: Using our bulk SMS software, a multi-level & multi-question based survey was configured on all India Short-code 56263.
    2. Participants can serially answer all 20 survey question by sending their response via SMS
    3. Online reports for viewing the survey results
  • Benefits:
    1. e-learning group was able to quickly & successfully conducted the survey
    2. Convenience to the participants due to mobile medium



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