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Case Studies - Pharma

Lupin LimitedLupin Limited – A Pharmaceutical company ranked among top 5 Pharma companies in India, develops and markets a wide range of quality, affordable generic and branded formulations and APIs in multiple markets across the world.
mVaayoo Business Needs:
- Economical and faster communication with the complete field force & other branched across India.
- Getting instant response from the field force
mVaayoo mVaayoo Solution:
- Bulk SMS Push: Pan-Indian Sales force of about 900 individuals could be intimated in matter of few minutes about new products, stock arrival ,latest sales achievements, etc.
- Reply Number – Field force can send their enquiries/queries to a reply number and can get instant solutions on the run.
mVaayoo Benefits:
- Better co-ordination between among sales team
- Reduction in communication cost & time
- Instantaneous response from Sales team.
- Significant reduction in customer acquisition costs (nearly 50—60%).