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Case Studies - SMS based Customer Care & Marketing Solution

TATA SkyOne of the leading DTH satellite television provider in India.

mVaayoo Business Needs:
 
- Instantaneous solution for handling customer queries
- Automation in most of customer service processes like Account Recharge, balance check, Service/Package activation, etc.
- Promoting various packages or discount offers to existing as well as prospective customers
   
mVaayoo mVaayoo Solution:
 
- Short Code Management (56633) – Support for 16 keyword-based two-way customer touch points over SMS including Account activation, Balance Top-ups, Contest & Polls, Dealer Locator, Service activation and Mobile-content order.
- Promotional Solution with real-time monitoring of Customer responses
   
mVaayoo Benefits:
 
- Cost-effective & highly interactive Promotion platform
- Automation of many customer service processes resulted in reduction of Average Response Time & substantial increase in the efficiency of the processes .
   
 
System Snapshots
Pull Services - Average daily responses of over 30,000
- Average response time to subscribers’ queries of 5 seconds
Push Services - Average daily traffic of over 126,000; with Peak load of 150,000 SMS



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