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Case Study: Interactive Promotions for Lead Generation via Bulk SMS


  • Background:

    A large automobile company in India was looking for a simple mobile interactive platform to reach out to potential customers and generate new leads.

  • Business Requirement:
    1. Generate leads via mobile medium
    2. Boost sales and directly reach maximum potential customers using interactive campaigns
    3. Info-On-Demand for customers during service campaigns
  • Our Solution:
    1. Multiple keywords on our all India Short code 56263 for all their products/brands for different promotional activities
    2. Bulk text messaging solution for sending promotional messages to their targeted customers
    3. SMS based service centre locator during Service Campaigns
  • Benefits:
    1. Three-fold increase in the number of customer enquiries during the promotion period
    2. A new customer touch-point was added for generation enquiries
    3. Enhanced radio channel from just being brand building medium to lead generating medium as well
    4. Removing time constraint which was associated with Toll-free number



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