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Case Study - Automobile

FordFord India Limited – The company, a subsidiary of Ford Motor Company is headquartered in Chennai. It was founded in 1995. At present, the company has launched six models in India which include Ford Ikon and Fiesta brands.
 
mVaayoo
   
mVaayoo Business Needs:
 
- Generate leads via mobile channel
- Boost sales and reach maximum number of potential customers
- Info-on-Demand for customers during service campaigns
   
mVaayoo mVaayoo Solution:
 
- Multiple Key words over 56263 for all their products and various promotional offers.
- Bulk messaging Solution for sending promotional messages to their targeted customers
- SMS Based Service center locators during Service campaigns
   
mVaayoo Benefits:
 
- Increase in sales leads via SMS.
- New customer touch point.
- Enhanced radio from a brand related medium to a more lead generating medium.
- Removing time limitations of toll free number.
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