mVaayoo  
Home Home Contact Us Contact Us   mVaayoo mVaayoo  
mVaayoo
mVaayoo
mVaayoo Home »  TRAI Regulation Updates »
 

TRAI to hold businesses and brands liable for disturbing customers registered with NCPR / DND


As per the latest notification issued by TRAI on 3rd December 2013, businesses and brands will be held liable if NCPR / Do-Not-Disturb / DND regulations are violated. If consumers who have opted-out from receiving unsolicited customer communication continue to receive unsolicited promotional messages from any brand, then TRAI has mandated that all Tele-resources associated with the brand be revoked.
Additionally, taking cognizance of high costs for telemarketers to register themselves with TRAI and in an attempt to reduce ensuing unregistered telemarketers, TRAI has slashed the registration charges and security deposits. More details on this available here
 
TRAI update: December 2013 - More...
“The new TRAI regulation gives the guidelines on Unsolicited Commercial Communications (UCCs) in the form of SMSs or voice calls to promote commercial activity.
TRAI has stated different guidelines with the aim to control the menace of UCCs.
TRAI has decided to amend the regulations to disconnect all telecom resources for organization engaged with unregistered telemarketers.
  • Brands to be held liable for receiving any unsolicited commercial communication
  • Telemarketers registration fee slashed to Rs. 5000/-
  • Reduced Security deposits to Rs. 50,000/-
  • Telemarketer on issue of first notice for sending unsolicited commercial communication to NCPR registered user, shall deposit additional security amount of 1 Lakh(Rs.1,00,000/-). on issue of second notice shall deposit additional security amount of 1.5laksh (Rs. 1,50,000/-) and on issue of third notice to deposit additional security of amount of rupees four lakh only (Rs. 4,00,000/-)”
To view the TRAI Notification, please click on the below link,
http://www.mvaayoo.com/Documents/TRAI_Regulation_Update_December_2013.pdf
http://www.mvaayoo.com/Documents/TRAI_Regulation_Update_December_2013.pdf
 
Previous TRAI notifications:
August 2013: TRAI has redefined the limits on the number of SMS sent to control UCC’s. Mandating the signature verification of bulk SMS , and blacklisting of subscribers doing telemarketing without registering with TRAI.
TRAI update: August 2013 - More...
“The new TRAI regulation gives the guidelines on Unsolicited Commercial Communications (UCCs) in the form of SMSs or voice calls to promote commercial activity.
TRAI has stated different guidelines with the aim to control the menace of UCCs.
TRAI has decided to amend the regulations to disconnect all telecom resources for any UCCs.
  • Stopping UCCs sent through international routes
  • Increase in the SMS limit per day increased to 200 SMS per day per SIM for prepaid customers and 6000 SMS per SIM per month for post-paid customers
  • Mandating signature verification of bulk SMSs
  • Enhancing consumer awareness and obtaining an undertaking from subscribers against sending commercial SMSs
  • Disconnection and blacklisting of subscribers who do telemarketing without registering themselves with TRAI”
To view the TRAI Notification, please click on the below link,
http://www.mvaayoo.com/Documents/TRAI_Regulation_Update_August_2013.pdf
 

May 2013: TRAI regulation defines that the telemarketers to be blacklisted under two scenarios 1. In case of failure of additional amount. 2. Up on 6th notice in the calendar year for sending UCC. Once telemarketer is black listed, the name cannot be deleted before 2yrs of completion. Also all the telecom resources to be disconnected to such blacklisted telemarketers.
TRAI update: May 2013 - More...
TRAI has stated different guidelines with the aim to control the menace of UCCs.
TRAI has decided to amend the regulations to disconnect all telecom resources for organization engaged with unregistered telemarketers.
  • Blacklisting a telemarketer for sending unsolicited messages
  • Blacklisted telemarketer not to be removed from list before completion of 2 years
  • Sharing the list of blacklisted telemarketer to all the access providers
  • Access providers to disconnect all the telecom resources to such blacklisted telemarketers Telemarketing agency is blacklisted under the below scenarios
  • In case of failure to furnish additional amount
  • Upon sixth notice in a calendar year for sending UCC


To view the TRAI Notification, please click on the below link,
http://www.mvaayoo.com/Documents/TRAI_Regulation_Update_May_2013.pdf
 

September 2011: This TRAI regulation gives the guidelines on usage of telecom resources by the telemarketer. Defining 3 choices of commercial communication as Transactional messages, promotional messages, partially blocked communication.
TRAI update: September 2013 - More...
TRAI has stated different guidelines as per the subscriber’s registration on NCPR and an end user
  1. Have 3 choices for receiving the commercial communication,
    1. Fully Blocked: Subscriber can receive transactional communication (as per TRAI’s definition of transactional message).
    2. Partially Blocked: Subscriber can opt-in (choose) to receive the messages from one or more categories (1 to 7) as defined by TRAI.
    3. Not registered in NCPR: Subscriber can receive both transactional and promotional communication as per below mentioned timelines
      1. Transactional: 24x7
      2. Promotional: 9:00am to 9:00pm
  2. Which messages are categorized as Transactional Messages?
    “Transactional message” means an SMS containing only—
    1. Information sent to its customer(s) by the Bank or Financial Institution or Insurance Company or credit card company or Access Provider or depositories registered with Securities and Exchange Board of India or Direct to Home Operators pertaining to the account of that customer(s);
    2. Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation
    3. Information from a registered Educational Institution to its students or their parents or guardian. Any message as may be specified by the Central or State Government or bodies established under the constitution or directions of the Authority or any agency authorized by the Authority, from time to time is “Transactional message”
  3. What messages are categorized as Promotional messages?
    “Promotional message” means message containing promotional material or advertisement of a product or service via Text SMS or Voice.
  4. What are the 7 categories for partially blocked communication? Following preferences under partially blocked categories are available to a customer,
    • Category 1: Banking/ Insurance/ Financial products/ Credit Cards
    • Category 2: Real Estate
    • Category 3: Education
    • Category 4: Health
    • Category 5: Consumer goods & automobiles
    • Category 6: Communication/ Broadcasting/ Entertainment/ IT
    • Category 7: Tourism & Leisure
  5. Partial block category of commercial communication is only applicable to the text SMS. Voice based Communication can be done only on Fully Blocked category.
  6. As per regulations, no Telemarketing (Voice Call or SMS) is permitted between 9:00pm to 9:00am.
    Moreover, this does not include the Transactional Category of messages. Sender IDs (Headers/Mask) available for the SMS pushes,
    1. Sender IDs (Headers/Mask) for Promotional messages-XY-NZZZZZ
      Where X stands for the code allotted to the Access provider; Y stands for the service area; N is the serial number (1-7) of partially blocked category; N will be 0 (zero) in case the communication message doesn’t below to any of the 7 categories. ZZZZZ indicates five digits allocated to particular telemarketer by an access Provider. Whenever new categories will be added, they will be assigned number 8 and onwards for N.
    2. Sender IDs (Headers/Masks) for Transactional messages-XY-ZZZZZZ
      Where X stands for the code allotted to the Access provider; Y stands for the service area; ZZZZZZ indicates six alphabets for company or organization sending transactional SMS.
    3. Headers for Voice Communication- 140 series number to be used for Voice based communications as Sender ID/ Headers as specified by TRAI.
  7. If any of your end user is registered with DND, but still wants to receive the commercial Communication/information message/alert sent by you; ask them to register their preference to receive your category of message with NCPR (National Customer Preference Register).


To view the TRAI Notification, please click on the below link,
http://www.mvaayoo.com/Documents/TRAI_Regulation_Update_September_2011.pdf
 
Important Articles for your reference (Click to View OR Download)
  1. Frequently Asked Questions (FAQs).
  2. Guidelines for Telemarketer
  3. Guidelines for Customer
  4. How to register your preference on NCPR?
  5. How to Change Preference?
For any further clarifications on the TRAI guidelines, please write to us at support@mVaayoo.com.